Elevate your brand with strategic PR services.
Expert Public Relations Solutions
Elevate your brand with strategic PR services.
Our Mission
At Just My Luck PR, we are dedicated to crafting compelling narratives that elevate your brand's presence. We believe that effective public relations can create meaningful connections between brands and their audiences.
About Jena
Experienced Public Relations and Communications expert, with roles in Miami, NYC and Los Angeles.
Her career started by connecting brands with her personal contacts of influencers and celebrities in many industries including fashion, fitness, journalism, music and more. She then spent six years in an agency roll as an Account Diroctor, connecting clients in the consumer, tech, lifestyle, outdoor and fitness space with top-tier media, with a focus on product launches, CEO thought leadership and strategy development. Past/current clients at MBA include: Gozney, Muse, Polar, OfferUp, Fiture, Ergatta, Upright Pose, Juiced Bikes, Nixplay, Rocketbook, Sidecar Health, and more.
Most recently, Jena has shifted to a consulting role by driving standout results for clients across culture, fashion, hospitality, tech and lifestyle. A highlight was leading PR for artist Dan Life’s record-breaking Bergdorf Goodman exhibition—securing top-tier coverage in Forbes, Haute Living, and Robb Report, and managing all press interviews and gallery presentations.
She also continues to shape NYC cultural strategy for Lucky Energy Co., launched experiential campaigns that boosted brand engagement by 50%, and handles US PR for Les Mills, landing features in CNN and Popsugar.
Beyond that, she advised premium hospitality brands, directed high-profile events like the GRWN Diamonds Art Basel showcase, and helped an emerging Japanese fashion tech label break into the US market. Along the way, she has continued to build a client base spanning sports, jewelry, beauty, and more.
